Fortunate13 is a marketing and design shop specializing in giving small to medium sized businesses and start-ups an image and marketing plan to compete in an already crowded marketplace. In today's entrepreneurial world, focusing on getting proper and effective messaging to your customers can be difficult considering the plethora of mediums available to marketers and businesses today, not to mention the expense of hiring a large agency to do this for you.

Fortunate13 not only builds brand identity through the use of logos, but also delivers a brand experience through the impact of strong and effective images, copywriting, and graphic/web design. Taking advantage of today's new media technology, Fortunate13 can help you structure your business to your customer's needs and uses. The gathering of web analytical data is a very important component to running a successful business. This data will not only help you to better understand your existing customers but also give you insight on how to attract new customers to the door.

A strong and consistent web presence, along with with a brand image that appeals to the demographic of your potential and existing customers, is a recipe for success. Don't get mad, get fortunate!

 

1. Build a strong business value system.

Nothing can be as valuable to your business than a consistent manner in doing business, and providing services and products to your customers.

2. Do NOT create messaging for yourself.

So many businesses make the mistake of writing or designing a marketing campaign that appeals to themselves. You are not selling your service or product to yourself. You are pitching this to customers! So, speak to them not yourself.

3. What's in it for your customers?

One of the big mistakes businesses make is to assume their customers are driven by the same things that drive you as a business. This is rarely true. If we try to persuade others by what drives us, failure in conveying an effective message and pitch follows. We must find out what is important to the customer and then we will find they are all ears.

4. Don't assume you know how your customers want to be reached.

If you run a business, understanding your customers accessability to your media offerings is very important. Different types of media reach different regions of the population. You would not go to the effort and spend the money on a mobile device marketing campaign if your customers are say, retirement community residents! Nor would you use a printed direct mail campaign to reach college age kids. You may get a few hits, but, knowing your customer is the most important piece of the success pie.